Brand Purpose in Motion
Motion Sometimes Starts With a Reset.
There’s something transformative about starting the day with a walk—the motion of your thoughts, the optimism in the air, and the energy of a fresh start. Recently, I found myself on a different kind of morning walk—one rooted in rediscovery. Over the holidays, I traveled back to Nigeria, a place that always resets my spirit. This trip was more than a recharge; it reconnected me to my roots, tracing my family tree and rediscovering the resilience, creativity and faith that has shaped me.
Masquerade in the village
The village my dad is from
My grandfather HRH JAC Ugwu
My family home in Enugu
Beautiful view of Lagos Island
Village Marketplace, Nsukka and Enugu
We All Have Energy Within that Drives Us
Growing up in Nigeria and Houston shaped me in way I'm still unpacking, but it has been a significant part in what I do. My upbringing gave me a worldly perspective and a deep lust for life - a sense that there is always more to explore, more to discover.
Being back in Nigeria reconnected me to this foundation, and the experience reignited my approach to storytelling. It reminded me that personal branding is about aligning your purpose with the values that have shaped you. For me, storytelling is at the heart of my purpose. It's something that aligns deeply with the Morning Walk's values of optimism, energy and motion. It's about connecting rather than dividing, about creating work that feels meaningful and human. Just as a morning walk sets the tone for the day, our work sets the tone for the how people connect with brands. When we bring our individual purposes into the mix, we create something far greater than the sum of its parts.
Parting Words
The energy I brought back from Nigeria fuels how I contribute to our team ... in the optimism of our brainstorms, the motion of evolving ideas and the energy of every activation. Branding—whether personal or collective—isn’t just about the stories we tell; it’s about the stories we live. And at Morning Walk, we strive to make those stories meaningful.
As we work into this new year, let's carry that energy with us.
It's an energy we can carry with us as we walk. Whether it's a walk through the streets of Lagos or a walk to the coffee shop down the block, every step is an opportunity to realign, recharge and reconnect with our collective purpose. Here’s to creating work that not only reflects who we are but also inspires others to embrace who they are.
About Og Ugwuanyi
Og Ugwuanyi is a Senior Art Director at Morning Walk. When she’s not working on campaigns for pet CBD or “doors that do more,” she can be found playing the piano, diving into the history of vintage men’s clothing (and collecting it), or on a random art gallery excursion with friends. Raised between Enugu, Nigeria, and Houston, Texas, she proudly reps both cities—and you can always count on her for a warm “howdy.”
