Performance Branding
MW partners with clients to create Performance Branding Ecosystems that help build brands through emotional connections, and drive sales through performance marketing conversions.
We integrate a blend of talent and technology to grow relationships, build trust, and drive growth.
Services
Refine your brand's commercial purpose and bring that purpose to life through a growth strategy built on human-centered experience design.
Empathy and SVTs (Strategic Value Targets)
Use data to achieve an understanding of who your audience is, what they want, what they need and where scalable growth opportunities exist.
Foundational Brand Tools
Create brand identity model, brand-world guidelines and commercialization plan.
Performance Branding Ecosystem Blueprint
Creates a strategy that integrates the brand’s commercial purpose, a brand experience/activation plan and specific brand performance KPIs.
Growth Strategy
Defines next-best customers and maps the purchase journey.
Systems Thinking
Defines and designs how your brand shows up across interfaces, platforms and interactions.
Masonite®
Doors That Do More™ Brand Purpose
Create brand activations that are rooted in culture, and amplifying the brand narrative across platforms, using technology, new tools and human-centered design.
Communications Design
Identifies how, when, where and to whom the brand will show up and defines specific metrics for success.
Integrated Platform and Campaign Development
Create brand activations with a creative alchemy that blends ideas and data, which is designed to achieve best practice for a given platform/interface.
Social Strategy and Experience Activation
Enable brands to live in culture, earn interest and be useful to the audiences they serve.
Super:Human Content Lab
Creates and curates a platform of best-in-class creation tools, talent and technology that elevates ideas and drives efficiencies through performance-driven, AI-enabled solutions.
Brand Design
Defines a marketing effectiveness philosophy, establishes a design philosophy, and creates a brand world that is specific, considered, scalable and consistent.
OPTIMA® Batteries
We Engineered the Quit Out of It
Foster an understanding of how people interact and engage with your brand and the specific product and job it’s hired to do. Develop product enhancements, innovations, interfaces and experiences that maximize return, drive sales and build trust.
Data analysis and Insight Development
Use sales data and key business performance metrics to drive product innovation, mental and physical availability, brand experience and brand narrative — Understanding user need state and designing solutions to meet that need.
Experience Design and Product Vision
Add value with human-centered design to reduce friction, and build trust through efficacy and experience, which enables product to drive sales conversions and create an emotional connection.
Platform/Interface Solutions
Optimization sprints test and learn best practices across existing channels platforms, and interfaces and uncover new experiences, integrating partners and new platforms and technologies.
Innovation & Solution Design
Innovation sprints use the creative alchemy of ideas, data and design to expand the possibility of what a product can do and the potential for what a brand can be.
Omnichannel Commerce Strategy
Design differentiated omnichannel experiences to drive sales and grow relationships with customers and consumers. Determine how best to show up, behave, and thrive in each platform, channel and interface in which the product exists.
Ecosystem Adjacencies
Design adjacent products, services and experiences that solve new problems and create incremental value — Transforming a brand into an ecosystem brand by finding new opportunities and prototyping new solutions.
Jobs Theory
Determines the job the product does, the other products, and experiences that compete for that job, and understanding both key sources of new users and key drivers of loyalty among the existing user base.
T6 Health Systems
UI/UX Design for Healthcare Platform
We craft brand ecosystems that move people — blending creativity, technology and strategy to shape perception and drive engagement. Communications Design builds seamless, high-impact narratives, while Public Relations builds reputation and maintains it along with going the extra step. Through real-time analytics, platform-first storytelling and AI-driven personalization, we don’t just tell stories — we engineer them for influence, action and meaningful performance.
Public Relations
Helps to cultivate relationships with media and key stakeholders, responding effectively to crisis situations and elevating brand reputation.
Experiential Marketing
Goes beyond traditional marketing tactics to create immersive and memorable experiences that build an emotional connection with your audience.
Social & Influencer Marketing
Capturing the zeitgeist: leverage the power of social media and influencers to build stronger relationships with consumers, drive engagement and ultimately support business growth by increasing brand awareness.
Water Changes Everything
Kalahari x charity: water
Specialize in developing performance optimization plans and turning customer information into meaningful, revenue-driving relationships. We help brands harness the full potential of their data to deliver seamless, personalized experiences at every stage of the customer journey — fueling sustainable growth, boosting loyalty and powering ROI.
Data & Measurement Framework
Build the data foundation that fuels success. We audit existing data, identify gaps and provide a tailored data measurement framework up against your organization’s North Star goal. From collection to cleansing to enrichment, we put robust processes in place to ensure accurate, actionable insights that inform decision-making across your organization.
Customer Data Strategy
Elevates every customer touchpoint. We help outline your ideal customer journey from awareness to long-term loyalty. Through this, we develop business-use cases that guide the development of program initiatives, campaigns and marketing technology required to achieve your brand’s goals. By identifying high-impact interactions and orchestrating targeted campaigns, we ensure customers are provided value at each point — resulting in stronger engagement, higher lifetime value and a consistent brand experience.
Lifecycle Marketing Activation
Engages the right customer at the right time. We develop comprehensive campaigns that bring your brand initiatives to life across channels like email, SMS, app and web. We design and implement automated journeys that trigger personalized messages and offers based on real-time customer signals. By leveraging best-in-class customer experience and data platforms like Braze and Klaviyo, we can deliver intelligent communications with measurable ROI.
Analytics, Insights & Intelligent Optimization
Turn numbers into actionable insights. Using predictive analytics, audience segmentation, and propensity modeling, we uncover hidden opportunities and pinpoint what drives customer behavior. We help plan cross-channel intelligent tests for audiences, campaigns and creative to help understand what works best for our client’s targets. Our goal is to empower teams with data-driven clarity — ultimately optimizing marketing spend, personalizing outreach and reducing churn to increase customer lifetime value.
Our Performance Marketing team is all about driving growth and building long-term brand value. We focus on finding the right people with the right message at the right time — guided by data, research and cultural insight. We allow this data to shape our investment strategy, drawing upon our experience to inform our recommendations. Taking a personalized approach through strategizing, testing and optimizing to drive results.
Customer Insights and Competitive Analysis
We focus on competitive analysis, market research and analyzing trends and audience behaviors to connect with thecustomers most inclined to engage with our solutions and convert them into loyal customers. Understanding seasonality, where competitors sit in the marketplace, where and why spending happens and how that is tied to other market trends allows us to gain insights needed to focus spending on the proper audience.
Customer Journey Mapping
Customer journey mapping visualizes how to best connect the dots between all the moments that matter to your consumer. Data insights guide map creation — connecting the dots between consumer behavior, market trends and competitive analysis — culminating in a larger picture identifying all touchpoints a customer may take to becoming a consumer.
Paid Media
Paid Media covers every aspect of strategy, planning, execution, reporting, and omnichannel optimization. It's about taking a comprehensive, data-driven approach from conversion rate optimization to A/B testing and everything in between. By leveraging insights from data, mixed media modeling, multi-touch attribution methods and customer journey mapping, we strategically place targeted messages across a diverse mix of channels — paid social, paid search, programmatic, e-commerce platforms, linear broadcast, streaming audio, partnerships, sponsorships, print, outdoor advertising, direct mail, trade shows — you name it, we make it happen. It’s a dynamic blend of creativity and precision, where complex financial planning meets the thrill of driving measurable results.