Invest in the good life
We worked with Brown Jordan to bring an iconic American luxury brand back to the top of its class, outpacing the CAGR of the luxury outdoor furniture market by 38%.
A brand’s purpose drives the emotional connection its choosers have with it. For Brown Jordan, we reached a new audience by pushing past the product, and distilling the essence of what owning a Brown Jordan product means: To invest in the good life.
A brand is not defined by what it makes. It is defined by what it enables.
Invest in the good life was designed as a purpose-led growth platform for the brand. It resulted in a new brand identity, guidelines, and brand world which we flowed into a full website redesign, social, print, film, influencer content, and even a reimagined retail experience.
Services
Campaign Development
Brand Identity and Guidelines
Production/Content Shoot
Post Production
Ethnographies/Insight Development
Brand Portfolio Strategy
Creative Platform Development
Brand Design/Corporate Identity
We created a brand world worthy of the marque’s rich tradition of quality.
Because investing in the good life means investing in moments with the people you love, and the place you feel the most at home.
