Bringing classic brands into the new economy
We worked with Conagra to leverage a combination of social, search, programmatic, retail and e-commerce partners to grow and expand both brand and portfolio offerings.
An understanding of consumers at the emotional level was mission critical in our partnership with Conagra. Leveraging our deep knowledge of consumer insights and a study in behavioral science, we were able to transform a CPG for the modern economy.
If they don’t care, they won’t buy.
Our work with Conagra required innovation at the retail level, revolutionized storytelling, and streamlined content creation. It has spanned everything from new product launches, occasion-based bundle design, and building individual brands ranging from Hunt’s to P.F. Chang’s.
Services
Brand Strategy
Creative Platform Development
Brand Design/Corporate Identity
Campaign Development
Brand Guidelines
Production/Content Shoot
Post Production
Ethnographies/Insight Development
Conagra | Transforming e-commerce
We were made for this.
We built our partnership with Conagra upon decades of experience and insights in food and beverage advertising.
Snack King
Hunt’s “Fry Test”
Healthy Choice “Eggs & Aerobics”
Healthy Choice “Crazy Smart”
Hunt’s “Spelling Bee”
Chef Bayardee “Feed the Monsters”
Our approach to agile content at speed and scale:
Hunt's Best Ever Ketchup: Spelling Bee
