Potbelly Presents: Sandwich Theatre
Potbelly makes their sandwiches by hand, so we decided to make their Perks Week campaign the same way. It led to over 3 million impressions and broke their franchise’s single-day sales record.
In a crowded and competitive fast-casual dining space, Potbelly was determined to increase their relevance and reach. So, we looked at the way they do things and created a campaign that felt authentic to their purpose.
Handcrafting excellence.
We showcased Potbelly’s commitment to handcrafted sandwiches with our own engaging handmade content to promote their Perks Week campaign. Through a combination of strategy, influencer partnerships and lighthearted social content, we didn’t just help Potbelly boost relevancy, we helped them break their own records.
Services
Social
Brand Strategy
Content Creation
CTV/Broadcast
Local OOH
Public Relations
Media Planning
Loyalty / Promotions
Retail POS
Cheesesteak Launch Video - “Whiz vs. Prov”
Our Sandwich Theatre became a platform for the worlds of pop culture and toasted sandos to collide.
We tapped formed an entirely new connection between people and sandwiches with relatable content that was both humorous and memorable.
The Struggle Between Two Brothers
Two Soulmates
One Robot To Save The World
Wreck’s World
Handcrafted sandwiches,
handcrafted puppet theatre
We brought Potbelly sandwiches to life in our very own puppet theatre. Made entirely by hand, we created immersive worlds for the sandwiches to inhabit, infusing them with humorous and relatable personalities by recreating scenes from popular films like “Titanic,” “Wayne’s World,” “Step Brothers” and more. What resulted was a memorable series of pair-odies. But more importantly, a profound emotional connection between audience and sandwich that transformed Potbelly from a mere lunch option into a memorable experience that diners actively sought out.
We also leveraged an OOH campaign to launch Potbelly Perks Week.
Highway billboards and transit stop signage generated buzz around the Perks Week campaign and also drove viewers to our Sandwich Theater content on YouTube.
