Unleashing the ultimate power source

We worked with OPTIMA Batteries to demonstrate what it means to be the ultimate source of power for every driver, racer, and enthusiast. Since partnering with them, we’ve helped drive a 157% increase in margin.

Vision and Mission: We Engineered the Quit Out of it

We are building a dynamic brand ecosystem for OPTIMA Batteries that revolves around exhilarating content and radical demonstrations of ultimate performance and durability.

Engineering the quit out of it.

Motion is at the heart of all that we do with OPTIMA. We worked with their brand ambassador team — some of the greatest drivers in the world — and travelled to some of the most extreme destinations on the planet to put OPTIMA batteries through the ultimate torture test.

Services

Campaign Development

Brand Guidelines

Production/Content Shoot

Post Production

Brand Strategy

Creative Platform Development

Proving why OPTIMA is the world’s #1 performance battery.

We created a series of ultimate torture tests to prove that these batteries never quit.

Ultimate Torture Test: Anthem

Ultimate Torture Test: Nürburgring

Ultimate Torture Test: Moab

Ultimate Torture Test: Pikes Peak

Ultimate Torture Test: Augmented Reality

“These people kick ass. All day, every day.”

—Cam Douglass
Director of Marketing

We created Ride Shotgun as a way for fans
to connect with their favorite drivers.

An online competition driven by disruptive visuals and seamless UI ignited brand engagement.

On the ground. In the crowd.

We work as an extension of OPTIMA to execute brand experiences that connect directly with their audience and build a first-party database of enthusiasts for the brand.