Protecting your mobile world
Our ambition was to build OtterBox into a billion-dollar brand. Our approach was to shift from being a manufacturer of products to a brand that engineers confidence. Like all good performance branding projects, we started by defining Otterbox’s purpose: To Protect Your Mobile World.
+13%
brand awareness
74%
average video completion rate (48% industry average)
72%
purchase consideration
For OtterBox, a Fort Collins, Colorado-based phone case maker, the task was global — create a consistent brand experience across all touch points that leads to growth. We started by conducting a workshop and developing a collective purpose:
Protecting your mobile world.
Our digitally led ad campaign “Making the Case for Protection” resulted in a 13% increase in unaided awareness and 42% recognition of OtterBox as the most protective case. Together with our great clients at OtterBox, we made the case for protection, and became a $1.4 billion brand.
Services
Brand Architecture
Brand Strategy
Campaign Development
Brand Guidelines
Production
Post Production
Creative Platform Development
OOH
Digital Display
Experiential
“MW’s collaborative spirit and talented team melded perfectly with ours and produced some of the best work of my career.”
–Walter Lockhart
Marketing Director, OtterBox
Having made the case for protection, we were able to ignite a wave of excitement around a completely new line of smartphone case accessories.
uniVERSE Case System: Shot entirely on the iPhone
Making of - OtterBox uniVERSE Case System
OtterBox uniVERSE – Adventurers
OtterTour – Mobile Brand Experience