Protecting your mobile world
We helped OtterBox shift from a manufacturer of phone cases to a brand that engineers confidence. The result? A 250% increase in market share during our partnership.
For OtterBox, a Fort Collins, Colorado-based phone case maker, the task was global — expand the brand’s equity in protection beyond simply device protection. We started by conducting a workshop and developing a collective purpose.
Finding purpose through protection.
Our digitally led ad campaign “Protecting Your Mobile World” resulted in a 13% increase in unaided awareness and 42% recognition of OtterBox as the most protective case. Together with our great clients at OtterBox, we made the case for protection, and helped them become a $1.4 billion brand.
Services
Brand Architecture
Brand Strategy
Campaign Development
Brand Guidelines
Production
Post Production
Creative Platform Development
OOH
Digital Display
Experiential
With an established purpose, we created an entirely refreshed set of brand guidelines that reflected it.
A new brand voice, tone, and visual identity set the foundation for a cohesive and impactful presence across all channels.
We created Certified Drop+ Protection as a way to prove our brand purpose.
The Certified Drop+ Protection mark became a symbol of ultimate protection in the mobile world.
Certified Drop+ Protection: Tested By Us. Built For You.
“MW’s collaborative spirit and talented team melded perfectly with ours and produced some of the best work of my career.”
–Walter Lockhart
Marketing Director, OtterBox
Having made the case for protection, we were able to ignite an entirely new line of smartphone accessories.
The launch of the uniVERSE Case System gave us the opportunity to add further dimension to the brand’s identity.
uniVERSE Case System: Shot entirely on the iPhone
Making of - OtterBox uniVERSE Case System
OtterBox uniVERSE – Adventurers
OtterTour – Mobile Brand Experience