Potbelly Presents:
Sandwich Theatre
Potbelly makes their sandwiches by hand, so we decided to make their creative the same way.
3.4MM
impressions
+4%
increase in sales during promotions
#1
highest sales in a single day in company history during “Perks Week” promotion
Cheesesteak Launch Video - “Whiz vs. Prov”
In a crowded and competitive fast-casual dining space, Potbelly was determined to increase their relevance and reach. So, what did we do?
We broke their franchise’s single-day volume record.
We showcased Potbelly’s commitment to handcrafted sandwiches with our own engaging handmade content. We didn’t just help Potbelly elevate their relevancy, we helped them break their own records.
Services
Social
Brand Strategy
Content Creation
CTV/Broadcast
Local OOH
PR
Media Planning
Loyalty /Promotions
Retail POS
OOH Campaign
We created the Sandwich Theatre as a platform on which the worlds of popular culture and toasted sandwiches could collide. And did they ever.
OOH Campaign
The Struggle Between Two Brothers
Two Soulmates
One Robot To Save The World
Wreck’s World
Handcrafted sandwiches,
handcrafted puppet theatre
We brought Potbelly sandwiches to life in our very own puppet theatre. Made entirely by hand, we created immersive worlds for the sandwiches to inhabit, infusing them with humorous and relatable personalities by recreating scenes from popular films like “Titanic,” “Wayne’s World,” “Step Brothers” and more. What resulted was a memorable series of pair-odies. But more importantly, a profound emotional connection between audience and sandwich that transformed Potbelly from a mere lunch option into a memorable experience that diners actively sought out.
